Media Buying & Growth for Clean Tech & Climate-Minded Companies
Hi, I'm Alice Rogers. I help climate tech startups and clean energy companies acquire customers, generate qualified leads, and scale faster through AI-powered paid advertising, high-clarity sustainability messaging, and full-funnel growth systems.
Why Climate Tech Struggles with Growth
Climate innovation often fails to convert because the messaging is too technical, too vague, or too steeped in jargon. And when your messaging isn’t clear, your paid ads underperform — wasting budget, increasing customer acquisition costs (CAC), and slowing down adoption of critical climate solutions.I translate complex climate solutions into clear, credible, compelling language, and build funnels that turn that clarity into growth.
Why My Approach Works
Climate tech founders face a unique challenge: your solution is often complex, technical, and deeply scientific - but your audience isn't. Buyers need clarity, not jargon. Investors need confidence, not hand-waving. And customers need a story that connects climate impact to real-world value.My approach works because it blends:✓ Environmental science expertise
I understand the climate, sustainability and natural-resources context behind your technology, which means I can translate complexity without losing accuracy.✓ Performance-Focused Media Buying
Continuous creative testing, bid strategy optimization, and data-driven decisions designed to lower CAC and increase qualified lead volume.✓Technical communication mastery
I specialize in explaining engineering, scientific, or policy-heavy concepts in a way that resonates with decision-makers.✓Ethical, science-based marketing
No hype, no greenwashing, no oversimplification. Just clear, credible messaging aligned with real impact.✓Conversion-focused growth strategy
Messaging is only powerful if it moves people to action. Everything I build - landing pages, funnels, ads - is grounded in user behavior, not guesswork.This combination helps your climate solution reach the people who need it, faster - with clarity, integrity, and measurable results.
What I Do
Paid Ads for Climate Tech: Includes Meta + Google Ads, creative testing, budget scaling, retargeting, and AI-driven performance monitoring.
Landing Pages & Funnel Optimization: Structure, copy, user flow, conversion strategy, and retargeting logic.
Messaging Frameworks: Clear value propositions, technical translation, investor vs. customer narratives, and science-aligned storytelling.
Full-Funnel Growth Strategy: Integrated systems that align messaging, paid ads, landing pages, and conversion paths to improve CAC, boost lead quality, and create predictable, scalable growth.
Thought Leadership Systems: Founders' LinkedIn content, climate storytelling, educational frameworks.
Who I Work With
I partner with climate tech companies working on:
Carbon reduction & monitoring
Electrification & battery tech
Water tech
Regenerative agriculture
Renewable energy
Biodiversity + nature-based solutions
Climate SaaS & analytics
If you're solving a climate problem, I can help translate it for the world.
About Me
I’m Alice Rogers, a Clean Tech Messaging & Growth Strategist with a B.S. in Environmental Studies. I have more than 17 years of experience as a writer, editor and marketing manager specializing in sustainability, natural resources and climate innovation.My work sits at the intersection of environmental science, technical communication and performance marketing. I help climate-tech founders and clean-energy teams clarify complex ideas, translate science into compelling language, and build full-funnel systems that turn clarity into measurable growth.Across my career, I’ve crafted messaging and strategy for companies in renewable energy, climate SaaS, forestry, decarbonization, regenerative agriculture, water tech, biodiversity and more. I bridge the gap between what your technology does and why your buyers should care, combining ethical, science-aligned storytelling with AI-powered acquisition strategies.If you’re building something that helps the planet, I can help you communicate it clearly, credibly and effectively.
Free Climate Tech Messaging & Funnel Audit
Get a fast, science-backed guide that will help you review your current messaging, landing page and funnel using the same frameworks employed by top climate-tech growth teams.This audit gives you immediate clarity on how well your current marketing is performing, and exactly where friction is slowing your customer acquisition.Inside the Audit, You'll Learn to:✓ Evaluate your own messaging clarity using four essential diagnostic questions
✓ Review and refine your value proposition using a climate-tech-specific checklist
✓ Assess your landing page using proven high-conversion principles
✓ Analyze your funnel health across awareness, consideration, and decision stages
✓ Check your paid ads readiness before scaling Meta or Google campaigns
✓ Apply five fast, high-impact improvements to increase conversions immediately
30-Day Pilot Program
A low-commitment, high-impact starter engagement designed for climate startups.Includes:
✓ Messaging audit
✓ Value proposition rewrite
✓ Landing page refresh
✓ Funnel setup
✓ Launch up to 3 ad campaigns (Meta or Google)
✓ Create 6–12 initial ad creatives
✓ Run 1–2 audience tests
✓ Retargeting setup
✓ Install tracking pixels + event configuration
✓ Weekly reporting & insights